Too often people think, “It’s only email.” Are you among them?

Since this little technological wonder (an email note) is our main way of communicating in business these days, it’s not an “only” anything. It is a powerful tool. Don’t treat it as just a delivery channel. Make the most of it. Having the right email address can help you!

Your Domain As Part Of Your Email Address

business-email_addressHaving your own domain name as the back end of your email address has several advantages.

You want to…

  • Keep your name and message in front of others every day.
  • Make it easy for folks to remember you and tell others.
  • Look as polished and professional as possible so you will not miss opportunities.
  • Make sure people don’t delete your email note without reading it.

I know that if I don’t recognize a return address, I won’t open it. I just hit the delete key. It may be that this action means missed opportunities -for both the sender and me, but I’m not taking a chance on it being a malicious note. Plus, I expect my business colleagues to present themselves professionally in email.

Every single email note you send represents you and your company. Make the most of it!

Leverage Your Name And Domain

As business owners it is essential not to use an email address that is either generic (in other words, without your specific domain) or cryptic (no real person identified) as your main business address. Here are some examples (all fictional) to avoid:

1. Generic Domains / No Business Identified. Examples include:,,,,

2. Cryptic Addresses / No Way To Identify The Person’s Name. Examples include: rjg@, lllamph@, info@, katie34@, barbanddoug@, autosales@

OK, so what should you do, you ask? Use your name and use your domain. NOTE: Wherever your domain is hosted (such as GoDaddy), there is a way to create an email account to go with it.

Here are some ideas:

1. YourFirstName @

Example: Linda @ ExecuteYourVision

Yes, you can capitalize letters in the domain for marketing purposes. The Internet doesn’t mind – it sees the address as all lower case.)

2. FirstNameLastName @

Example: LindaKeefe @ ExecuteYourVision

It’s your choice to use first — or first and last names — based on your business, type of customer and personal preference.

3. FirstName @

Example: Linda @ LindaKeefe

For those of you who are the main brand of your business, you’ll want to have your name as a domain as well. Using it in an email can be very useful.

4. FirstNameLastName @

Example: LindaKeefe @ SharedResultsInternational

Many of you have a company where the business name is an important brand to reinforce. Make sure then that it is in the domain — and that your email uses it!

Look Around You

Here’s an exercise for you. Take a look in your Inbox. See if you can find three domain names that don’t help their branding — and three that do. Compare them to yours. How do you stack up?

You might also want to review email addresses to see which ones really let you know who the person is that is sending it.

Then list all the domains and email addresses you have. Write them down. Look at them. Decide what you need to do to make sure that you are making the most of your email branding opportunity.